OUR PASSION

Do you believe that your property will sell for a fixed price or do you believe it will sell in a range of prices based on the marketing, branding and negotiation skills of your sales associate? 

Good food for thought. It can be easey to assume all real estate associates and brokerages are the same. The turth is, we’re different – very different. In a world full of associates only doing the minimum, we proudly offer the alternative where marketing and exposure matter, negotiation and sales skills matter, and where networks, affiliations and a brand heritage matter. 

“Being different isn’t for everyone, but to us its everything!”

BRAND HERITAGE

Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages. With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.

Sotheby’s Auction House

In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

Privileged Access To The Most Qualified ​​​​​​​Buyers In The World

Global Reach

Local Experts Worldwide

The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.

Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.

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Powerful Marketing Tools

We apply our local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide us in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources we tap into to ensure your luxury home gets the attention it deserves.

An Unrivaled Presentation

A carefully orchestrated image portfolio designed to show the property at its very best will be will be at the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

Stunning Photography

Your property’s first impression to the world is online. We make sure that first impression is stunning with exquisite photography that inspires, captivates, and encourages the visitor to set an appointment to view your home. Every photo on our website meets our very high standards of quality. 
living room of Summit County Real Estate for sale

Power of Video

LIV Sotheby’s International Realty is an industry leader and is setting the pace for the buse of video in real estate marketing. As a continually growing resource for business marketing, video can inspire emotion and connect audiences with a brand in a truly authentic way. Utilizing high waulity videao, market leading statistics, and real people, LIV Sotheby’s Intrenational Realty’s video strategy is superior to all others and provides unmatched exposure.

Virtual Reality

The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, LIV Sotheby’s International Realty reaches consumers via social media, best-in-class mobile applications, video, targetted email strategies, and a state of the art virtual reality platform. 

The Art and Science of Real Estate Marketing

The successful marketing of a home is a true science we have worked years to master. We view your home as a precious possession, in fact, a work of art, that desrves the highest level of service regardless of price point. With over 200 years of brand heritage and a strong reputation for delivering results, our business model is built on years of experience, long-term relationships and thousands of amazing success stories. 

Setting the Stage

In order to guarantee a fantastic first impression, we will guide you through preparing your home to go on the market. An inviting exterior in combination with thoughtful staging throughout the home will capture the hearts of buyers and increase your bottom line. Brilliant photography will guarantee maximum exposure through marketing and advertising initiatives. 

Best Price Strategy

To effectively price your home, we will go beyond creating a static picture of the market and comparable sales. Instead, we will perform a market study that analyzes trends and we will review your property as it sits within the real estate market today. 

Announcing Your Home

Typically, the greatest interest in a property happens within the first few weeks that it is on the market. We effectively capitalize on this attention with a strategy to announce your property using engaging photography, announcement postcards, high-end quality brochures, stunning email marketing, cutting-edge search engine optimization, and unrivaled online exposure. 

Managing the Details

As your trusted real estate advisor, we are here to educate and guide you through all of the steps of your real estate transaction. There are several moving parts, and our goal is to assist you in making good decisions and achieving your objective. Expert negotiation, communication and the management of details are the top priorities to complete your sale. 

Sell your home with our tailored solution for you.

The sale of a significant home is truly noteworthy. To represent a home of distinction requires a highly-qualified real estate professional with a global reach and local expertise. Contact Randy Jeffrey today to start your journey with our team of trusted professionals.


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